Bionade

Bionade was entering TikTok from zero — no account, no content, no community. The brief was to build a credible TikTok presence from scratch, generate authentic UGC content, and layer performance advertising on top to amplify the best-performing organic posts.

We set up and positioned the TikTok account, ran creator content days that produced authentic UGC, and used those assets as the foundation for performance ad campaigns. The best organic content fed directly into paid amplification — cutting production costs and dramatically improving ad relevance scores.