Hoover

Scaling creator-led marketing across four simultaneous product lines requires more than a spreadsheet of influencers — it requires a system. Hoover needed a campaign infrastructure that could handle 28 creators, manage 61 sessions, and deliver consistent performance data across the entire operation.

We built a scalable campaign management process — creator identification and briefing, contract negotiations, content review, and detailed performance reporting across all four product lines. Each creator received a product-specific brief that maintained Hoover's brand voice while allowing authentic content.