Mercedes-Benz

Mercedes-Benz needed premium creators for their G-Class campaign — not just anyone with reach, but talent whose lifestyle and audience genuinely aligned with the vehicle's positioning. Finding that match, handling contracts, and coordinating logistics across locations required a partner who understood both talent management and luxury marketing.

We identified two creators whose content and audience demographics fit the G-Class buyer profile precisely. We handled the full creator journey — contract negotiation, creative briefing, travel coordination, and content review — ensuring every piece of content felt earned rather than produced.