Buffalo London

Buffalo London wanted to create a campaign that matched their avant-garde brand positioning — a Winter campaign that went beyond conventional influencer content and made a genuine cultural statement. The brief was to use emerging technology in a way that felt authentic to Buffalo's DNA.

We conceived and produced a virtual reality creator campaign — combining a real VR creator with custom VR model production and visual conception. The campaign blurred the line between physical and digital in a way that felt native to Buffalo's aesthetic, not gimmicky.