Carrera

Carrera needed a single creator who could authentically represent their premium eyewear positioning — someone whose visual aesthetic matched the brand's style and whose audience had genuine fashion purchasing intent. One wrong creator choice would undermine the campaign's entire positioning.

We conducted a targeted search focused on aesthetic alignment and audience purchase behavior, not just follower count. After identifying the ideal match, we managed the full relationship: agreements, content planning, and travel coordination for location-based content that reflected Carrera's premium world.