Catrice

Catrice needed to accelerate their social media growth across multiple markets simultaneously — scaling both reach and engagement in a highly competitive cosmetics space, without losing the authentic feel that drives real purchase intent.

We developed a content strategy that combined high-quality branded content with authentic UGC, executing 24 pieces in six weeks while expanding the account's strategic positioning. The mix of polished brand content and raw creator authenticity drove both algorithmic reach and genuine community engagement.