Hansa

Hansa needed a credible brand ambassador who could represent their coffee culture across TV appearances, trade fairs, and social content — someone whose values and audience genuinely fit the brand. And they needed a partner to manage that relationship long-term, not just for a single activation.

We represented Sandra Hunke as Hansa's multi-year brand ambassador — managing the full relationship including content planning cycles, production scheduling, trade fair coordination, and media appearances. The multi-year structure allowed the brand narrative to deepen over time rather than reset with each campaign.