Marc Cain

Marc Cain wanted to push the boundaries of luxury fashion shows — not just with better styling or locations, but with technology that had never been applied in that context. The challenge was to integrate VR characters into a real fashion show production without the technology overshadowing the fashion itself.

We conceived and produced a mixed-media fashion show combining real film production with four custom VR characters — two months of production work that merged physical and virtual worlds. The result was a fashion show experience that generated 172 VR sessions and created content that worked as both live experience and digital media asset.