My Junior

My Junior needed family lifestyle creators who could produce authentic content during real travel experiences — not staged posts. Finding the right talent in a category where audience trust is everything, and coordinating creator travel without losing the spontaneous feel, required careful planning.

We identified three family lifestyle creators whose audiences matched My Junior's target family demographic, managed all communication and agreements, planned the content arcs for the creator trips, and handled all travel logistics — allowing creators to focus entirely on authentic content creation.