PURELEI

PURELEI needed to scale their influencer and UGC output without losing the authentic, lifestyle-driven feel that made their early creator content so effective. Growth at scale often kills authenticity — the brief was to expand without that trade-off.

We built a scalable UGC pipeline that maintained content quality through detailed creator briefs and selection criteria. Alongside 50+ UGC pieces, we managed the influencer relationships strategically — ensuring the right creators were paired with the right product launches for maximum relevance.