Toyota

Toyota needed to generate authentic test-drive coverage through credible creators — content that felt like a genuine recommendation rather than a sponsored post. Influencer event coverage in the automotive space requires tight logistics and creators who can produce quality content under time pressure.

We managed the influencer event from creator selection and logistics through to content coordination and post-publication reporting. The brief focused on authentic driving experiences — stories, reactions, and test drive impressions — captured by creators whose audiences genuinely care about automotive content.