Weight Watchers (WW)

WW needed a large-scale creator event that could generate mass social content while producing premium magazine-quality assets — all within a single activation. Managing 50+ creators simultaneously requires production infrastructure that most agencies don't have.

We handled the complete event production: location scouting, creator logistics (travel, hotels, scheduling), on-site content moderation, and coordination of 42 magazine cover shoots alongside social content creation. The result was a single event that produced an entire content library.