Wolt

Wolt's user acquisition costs were too high relative to their paid social performance benchmarks. The core problem: creative fatigue. Their ad variants weren't testing fast enough, and generic UGC wasn't moving the needle on CPI. They needed a creative testing infrastructure, not just more content.

We built a rapid creative testing system combining human UGC production with AI-generated video variants — producing 20+ variants in weeks rather than months. The AI layer allowed us to test messaging, formats, and hooks at a pace traditional production couldn't match, while real UGC anchored the authentic feel.